Turn your knowledge into your people. Live.
People Activation™ takes everything your company knows — scattered across docs, decks, spreadsheets, CRM, and people's heads — and makes it one living source of truth your team reaches on demand and live, as your own experts.
Your reps get sharper and close more. Your new hires get up to speed in days, not months. Your buyers get answers the moment they ask. Not documents nobody opens — your best people, working everywhere at once.
No code Build in minutes Gets better with use You control every door
Your people · one source of truth
Dana Reyesonboarding new hires into the founder's visionFounder
Maria Alvarezanswering a buyer — pricing & SSOSell
Sam Whitfieldhandling a billing question, liveSupport
Ray Okororamping a new hire — week 1OnboardIllustrative product view
Works with the systems you already run — no rip-and-replace.
You've typed the exact title of a document into search — and gotten nothing. You've heard “let me check and get back to you” — and felt the deal cool while everyone waited.
You don't search. You don't read. You ask — and the person who knows answers.
Three things you can see — not just claims.
Point Lacuna at what your team knows. Here's what it hands back.
Reps who walk in knowing the deal cold.
Not just the product — every buyer, one by one: who they are, what they'll push on, exactly where the deal stands.
- ✓A live scorecard on every conversation (MEDDPICC / BANT), from the buyer's own words.
- ✓A buyer profile that fills itself in — champion, economic buyer, objection pattern.
- ✓Reps rehearse against that exact buyer before the real call, and you see who's ready.
practiced 4× · scored on a case they had never seen
An alert system that never sleeps.
It watches every conversation — inside and out — and tells you what your company can't answer yet, before it costs a deal.
- ✓Finds the gaps in your material on day one — before a single buyer or new hire hits them.
- ✓Flags where your own documents contradict each other — before a buyer catches it.
- ✓Turns each live question it couldn't answer into a 60-second prompt that fills it.
3 buyers asked: "Are you SOC-2 compliant?"
no approved answer · will hurt
Your own docs disagree: pricing PDF says 3 sign-offs, the deck says 4
contradiction · confirmed against the source
New objection surfaced: "Does it sync with NetSuite?"
seen in 2 calls today
7 answers added this week from live calls
pulled from your experts · now reusable
Your best people, live for everyone.
Your top expert's knowledge — reachable by any employee and any customer. It builds its own videos, so people watch, open the slides, and ask live.
- ✓New hires up to speed in weeks — day-one questions answered the moment they come up.
- ✓Customers get an instant, accurate answer, day or night — with the clip to send.
- ✓Your one deep expert, live for the whole team at once — no calendar bottleneck.
18 videos · 6 topics
watched 214× · slides built on first open
Illustrative product views. Customer-outcome numbers appear once design-partner pilots earn them.
It sees, shows, and presents.
A live session isn't just talk — the expert works with what's on the screen.
Watches their screen
Share a screen or slides on a live call and it answers about what's actually on them.
Pulls up the proof
Mid-conversation it opens the exact table or snippet from your material in a side panel.
Runs the deck
Walks a buyer or a new hire through a synced slide deck, live, in the expert's own voice.
The AI operating system for your company's expertise.
Once your knowledge is one, point it at any job your people do — onboard, sell, answer, train. Same source of truth, same faces, one system.
Deal doorway
A buyer talks to your rep mid-deal; you get the MEDDPICC read.
Customer answers
Instant, accurate replies day or night — with the video to send.
New-hire ramp
Day-one questions answered live; readiness checked before they're live.
Expert on tap
Your best person, reachable by the whole team — no booking.
Practice room
Reps drill the hard call against an AI buyer that pushes back.
Who can actually do it
Not who watched — who can handle a case they've never seen.
Before they leave
Save a departing expert's know-how before their last day — kept for good.
Team to team
One person's answer becomes a colleague the whole company can ask.
Enterprise-ready · SSO · Zero Data Retention · data residency (UAE / KSA) · SLA
Scattered to one, in minutes. Not a quarter.
No training data, no prompt engineering. Point it at what your company knows, and it becomes one living source of truth — delivered as your own people.
Bring your material together
Drop in notes, PDFs, decks, spreadsheets, and links. The engine reads them, finds the gaps and the contradictions, and turns them into videos you approve — one source of truth, built by your people.
Make it your people
Upload a photo and pick a voice — then your expert is ready to do the work, as themselves. No recording, no studio.
Put them where you work
Send a link, embed it on your site, or bring an expert into your Zoom calls. They meet people where they already are — on demand and live.
Three things no one else can give you.
Anyone can bolt a chatbot onto your docs. What can't be copied is delivering your knowledge as your own people, keeping it one living thing, and making each person prove they got it.
It's your people — not documents.
Everyone else ships text, slides, or a chatbot. Lacuna delivers the actual person — their face, their voice, live. Your buyer meets your founder; your new hire learns from your best rep. That's presence no document can carry.
It stays one. It never goes stale.
A wiki rots the day your product changes; your decks and docs drift apart. Lacuna is one living source of truth — when anything changes it updates everywhere at once, and every real question makes it more complete.
It makes them prove it — person by person.
Most tools can only tell you someone watched. Lacuna throws a case they've never seen and pushes on the why — so you know which reps can carry quota and which new hires are safe in front of customers. A check that's impossible to fake, at scale.
Your knowledge, one place — and you control every door.
Putting everything in one place only works if you decide who sees what. So we made that a rule of the system, not a promise.
Nothing is automatic.
Every video is created and approved by a person. Our AI can suggest — from your material, your calls, your practice — but a human always approves before anything becomes part of your source of truth.
You choose the reach of every piece.
Personal (just you), your team, or the whole company. Set it once when you create a mission, change it per video.
Outsiders see only what you share.
Clients and leads can never reach anything except the links you build for them — and only the videos you put on them. Nothing else is ever exposed.
Answers stay grounded.
Every expert answers only from material you've approved — no invented facts.
Higher tiers add SSO, data-retention controls, and an SLA — and your data never trains models.
A half-convinced buyer, answered before they cool off.
They don’t want a lesson — they want answers fast enough to say yes. Your rep sends a link mid-deal: the buyer digs in and gets answers from an always-on version of the rep, instead of waiting days for the next call. The deal keeps moving while interest is hot.
Acme · Pricing & security
Sent by your rep · always on
Does it work with our SSO?
What’s the data retention on the Pro plan?
Can we pilot for 30 days?
Start small. Grow when you're ready.
Test it hands-on for $99. When you're ready to roll it out across the company, we'll walk you through it and size it to your team — no black box.
Trial
Your first 3experts — turn your team's knowledge into people your company can reach.
- 3 experts, built from your material
- The gap-finding engine — see what your knowledge can't answer yet
- On-demand videos, search, and live Q&A
- You approve every video · you control every door
Roll it out
Your whole company's knowledge working live — sized to your team.
- More experts, seats, and public surfaces
- Practice, Readiness sign-off, deal rooms, and meetings
- Customer-facing support doorways
- SSO · data-retention controls · SLA · data never trains models
One bill, no surprises — you pay only for what your people actually use.
Questions, answered.
It’s built from what your company knows, but it doesn’t just chat — it does the work: selling, supporting, onboarding, and training, then proving each person actually understood. One expert covers every job; you don’t wire up a different tool for each.
Your scattered genius, made one.
Everything your company knows — connected into one living source of truth, delivered live as your own people, and getting more complete every time it’s used. See it walked through in 20 minutes.